Job Title: Marketing Executive (12 month Contract)
Location: Tallaght , Dublin (onsite)
Salary: 35k -37k per annum

Summary:
We are seeking a qualified Marketing Executive for our client in the life sciences industry. The Successful candidate will help promote and sell the wide range of analytical instrumentation and consumables used by analysts, scientists, engineers and technicians across a myriad of industries and applications. The ideal inbound marketing executive has to have a strong understanding of the marketing process (inbound and outbound), and excels at content optimisation, channel optimisation, segmentation, relationship nurturing and lead generation. We’re seeking a person who can multitask, prioritise and who can help showcase our offerings in a compelling way.

Responsibilities:

• Maintenance and enhancement of online infrastructure
  • With a focus on maintaining the products offered through our websites
  • Ensuring optimum conversion rates achieved
  • Liaising with infrastructure support partners for project management
• Co-ordination and execution of marketing campaigns
  • With a focus on online initiatives
  • Both inbound and outbound marketing campaigns
• Campaign effectiveness measurement and reporting
  • With a focus on Search Engine Analytics
• Copywriting for online and print communications
  • Ensuring that everything published online is Search Engine Optimised
• CRM Record Maintenance
• Managing direct mail, newsletter, brochure and advertising campaigns
• Trade show coordination and planning
• Develop and track online campaigns to ultimately increase our business's online marketing success
• Product Optimisation for hosting online
• Product Enrichment for Search Engine Optimisation and Optimum Customer Experience
• Marketing campaign management
• Campaign effectiveness measurement and reporting
• Copywriting content on the Company websites for accuracy, grammar, uniqueness and SEO
• Updating and maintaining company websites, blog and social media pages
• Website support for both existing and new customers, as well as internal personnel
• Designing & executing mailing campaigns
• Database management – contact data. Customer segmentation and profiling
• Database management – product information. Product management for marketing campaigns and website content
• Some Graphic Design activities as pertaining to website content & marketing campaigns
• Management of outsourced marketing activities, such as graphic design for print and exhibition stands
• Leasing with support staff for the implementation of marketing projects on time
• Any other duties that fall into the remit of the marketing function or that the company may require.

Requirements:

• Marketing / Multimedia or related degree or relevant professional qualification.
• The candidate must be innovative, responsible, self-motivated, and willing to work hard in this challenging and diverse role. They must also work well within a team as well as on their own initiative. The ability to work under pressure and meet tight deadlines is a must.
• Must have a solid understanding of marketing principles.
• Understanding of e-commerce and SEO principles is a must.
• Strong Excel skill and Database skills is an advantage.
• Online marketing experience desirable but not essential.
• Knowledge of any or all of the following a distinct advantage:
  • SEO Techniques
  • Content creation for Inbound marketing
  • Web Design / Development – HTML / CSS
  • Graphic Design package
  • Google Analytics
  • Email Marketing Automation platform
• Excellent written and verbal communication skills.
• Strong project management skills.
• An interest in keeping abreast of current marketing trends

KSGalway

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Gi Group Holdings Recruitment Limited group of companies includes Gi Recruitment Limited, Draefern Limited, Gi Group Recruitment Ltd, INTOO (UK) Limited, Marks Sattin (UK) Limited, TACK TMI UK Limited, Grafton Professional Staffing Limited, Encore Personnel Services, Gi Group Ireland Limited and Kelly Services (UK) Ltd. Gi Group Ireland Limited are acting as an Employment Business in relation to this role.

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